| Always must win | Never mind what they think |
| Borrow but never return | Outdo everyone you know |
| Cheap is good | Pay only when necessary |
| Don't trust anyone | Quit while you are ahead |
| Everything also must grab! | Rushing and pushing wins the race |
| Free! Free! Free! | Sample are always welcome |
| Grab first talk later | Take but don't give |
| Help yourself to everything | Unless it's free forget it |
| I first, I want, I everything | Vow to be number one |
| Jump queue | Winner takes it ALL! ALL! ALL! |
| Keep coming back for more | Yell if necessary to get what you want |
| Look for discount | Zebras are kiasu because they want to |
| Must not lose face | be both black and white at the same time |
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